ChatGPT Sora's out, but there is a long way to go
Updated: Jan 1
As a tech entrepreneur, I’m constantly on the lookout for cutting-edge tools that can transform industries. When I heard about ChatGPT's Sora, a platform promising AI-driven video generation, I couldn’t wait to try it out. You can check it out at sora.com. However, like many brand-new technologies, it’s clear that Sora is still finding its footing.
At the moment, ChatGPT Sora is overwhelmed by demand. The platform isn’t fully functional yet, and even when it works, generating a short video takes time, and the quality has room for improvement. A recent TechCrunch article highlighted these challenges, pointing out that there’s still a long road ahead before the platform is ready for widespread adoption. Despite these growing pains, I’m more excited than discouraged. Let me explain why.
Emerging technologies often launch with limitations. Early adopters know that “polished” isn’t what you get on day one. What you get is potential. The best innovations of our time—think of tools like Canva or Zoom—weren’t perfect at launch. They had bugs, performance issues, and limitations. But what they offered was a glimpse into a new way of working, creating, and solving problems. That’s exactly what I see in Sora: potential.
As creators and entrepreneurs, we’re living in a golden era of AI. Whether it’s text, images, or now video, the rapid evolution of generative AI is rewriting the rules for how we express ideas and tell stories. Platforms like Sora are stepping stones to a future where creating high-quality, tailored video content will be as easy as writing a blog post. But as with any transformative tech, it will take time to reach that level of usability.
I estimate it will take about a year or so before AI-driven video generation becomes genuinely practical for businesses. During this time, platforms like Sora will refine their algorithms, improve scalability, and address quality issues. This timeline may seem frustrating for those eager to implement these tools right away, but the delay is also an opportunity.
When Should you Focus on ChatGPT Sora?
I believe there’s no better time than now to experiment with emerging technologies. Early adopters gain a head start in understanding the strengths and limitations of a tool, which can lead to creative use cases others haven’t yet explored. For Sora, this might mean experimenting with simple, short videos to see how they can complement traditional marketing or content strategies.
It’s also important to keep expectations realistic. While Sora may not be business-ready right now, its future applications for creators are immense. Imagine using AI to generate promotional videos, pitch decks, or even personalized content for customers with minimal effort. The possibilities are endless—if you’re willing to dive in early and help shape the tool’s evolution.
In the world of tech entrepreneurship, innovation rarely comes in a neat, polished package. It arrives with rough edges, glitches, and growing pains. Sora is no exception, but that’s what makes this stage so exciting. By jumping in now, we’re not just users—we’re part of the journey that turns potential into game-changing reality.
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